The immersive Teenage Mutant Ninja Turtles Experience in Los Angeles promoted the movie release on the iconic Third Street Promenade in Santa Monica. With thousands of elated guests coming through, the experience attracted old and new turtle fans of all ages and allowed them to interact with and explore the sewers where the brothers live and build lasting engagement with the brand. The experience was created with Paramount Pictures and NVE Experience Agency. Co-written by Tessa Shea Whitehead who also served as Immersive Director.